Ag Marketing Companies

July 15, 2024 - AGCO (NYSE: AGCO), a worldwide manufacturer and distributor of agricultural equipment, infrastructure and precision ag technology, announced today that it has signed an agreement with Hexagon, to expand its factory-fit and aftermarket guidance offering. The new guidance system will be sold as Fuse Guide on Massey Ferguson and Valtra tractors.

The new arrangement expands upon the current agreement between AGCO and Hexagon to distribute Hexagon | NovAtel global navigation satellite system (GNSS) receivers and global TerraStar Correction Services both from factory-fit and through AGCO dealers. Fuse Guide will offer a market-proven, rugged guidance and electronic steering system. Like AGCO’s premium guidance systems, Fuse Guide will also utilize the highly accurate NovAtel SMART7 receiver.

The solution offers customers an option between third-party aftermarket systems and AGCO’s premium integrated guidance systems, MF Guide and Valtra Guide. Fuse Guide is intended to be marketed in Brazil in the second quarter of 2023 with additional markets to follow in 2024.

"Guidance and auto-steering technology is the first step in implementing precision ag for greater input efficiency and higher crop yields. We anticipate that this agreement will help to increase precision agriculture technology adoption in our growth markets by providing an easy to use and price competitive guidance solution for farmers in more regions," said Mark Theuerkauf, Director, Fuse Go-to-Market at AGCO.

Source: https://www.masseyferguson.com/