Ag Marketing News

Investing to Grow Agriculture and Food Exports

TORONTO —July 16, 2024- The governments of Canada and Ontario are investing over $7 million in approved projects through the Grow Ontario Market Initiative which is helping Ontario agriculture and food businesses to increase their sales in domestic and foreign markets.

This five-year, $12 million initiative, launched last year through the Sustainable Canadian Agricultural Partnership (Sustainable CAP) is still open and accepting applications.

The Grow Ontario Market Initiative supports primary producers, food processors and industry organizations with cost-share funding to help them undertake market analysis and planning, new product development and marketing.

“Our hardworking farmers and food processors produce the best products in the world,” said the Honourable Lawrence MacAulay, federal Minister of Agriculture and Agri-Food. “With this funding through the Grow Ontario Market Initiative, we’re helping them promote their top-quality products and establish new markets here in Canada and around the world.”

Some examples of projects approved for funding in the initiative’s first year include:

  • Superior Bakes Inc. of Thunder Bay which will use the funding to conduct a shelf-life study and market their line of products to domestic markets.
  • The Ontario Sheep Farmers will develop marketing research services to promote meat products to Ontario consumers.
  • Advantage Health Matters Inc. of Toronto is marketing their existing products and increasing their exports to a new market in the United Kingdom.
“Our government is steadfast in our commitment to the goals set out in our Grow Ontario Strategy – including growing the province’s agriculture and food exports by eight per cent annually,” said Lisa Thompson, Ontario Minister of Agriculture, Food and Rural Affairs. “In its first year, the Grow Ontario Market Initiative is already making a difference for Ontario agriculture and food businesses by helping them to reach new market opportunities.”

Sustainable CAP is a five-year (2023-2028), $3.5-billion investment by federal, provincial and territorial governments to strengthen competitiveness, innovation, and resiliency of the agriculture, agri‐food and agri‐based products sector. This includes $1 billion in federal programs and activities and a $2.5 billion commitment cost-shared 60 per cent federally and 40 per cent provincially/territorially for programs designed and delivered by the provinces and territories.

Source: https://www.ontario.ca/